Average order value calculator
Revenue divided by the number of orders.
Fill in the fields and the result will appear here automatically.
Average order value is revenue per order. It compares basket sizes across channels or periods when refunds, tax and delivery follow the same accounting policy. A higher average does not by itself mean higher profit: discounts, bundles and free delivery can change costs.
How it works
Formula and logic
AOV = revenue ÷ orders, both taken over the same period.
Example
Revenue 250,000 across 200 orders gives AOV 1,250. Zero revenue across 200 orders gives zero; zero orders have no average order value.
Fields and units
- Revenue for the period — monetary units
- Number of orders — unitless
How to use
- — Choose a period and a consistent policy for refunds, tax and delivery.
- — Enter revenue and the positive whole count of orders that generated it.
- — Read average order value; keep the accounting policy when comparing periods.
Method and limitations
- Calculation method
- Formula and logic
- Limitation
- AOV does not show the median, profit or order distribution. You choose the revenue accounting policy.
FAQ
Should returns be subtracted?
If you want net AOV, use revenue after returns and count only completed orders. What matters is that both figures follow one rule.
Why must orders be whole?
There is no half order; a fractional count means the period or the data source is wrong.
Does AOV include delivery?
That is your choice, but keep it consistent across periods or the trend becomes meaningless.
What raises average order value?
Bundles, cross-selling and free-delivery thresholds can enlarge baskets. They can also change discounts, product and logistics costs, so check contribution margin rather than assuming profit grows at no cost.