Conversion rate calculator
For the share of target actions in a selected visitor or enquiry base.
30 tools
Business metric calculators
The metrics a business uses to tell earning from spending: contribution margin and its share of the price, customer acquisition cost, average order value, return rate, advertising payback and revenue per employee. Every figure comes from data that any bookkeeping already holds.
All in section
All calculators Business and marketing
Ad budget funnel calculator
Clicks, orders, revenue and ROAS from a budget and a conversion rate.
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Business and marketing
Advertising ROI calculator
ROAS and simplified ROI from revenue and advertising spend.
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Business and marketing
Average order value calculator
Revenue divided by the number of orders.
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Business and marketing
ARPU and ARPPU calculator
Average revenue per user and per paying user, plus the paying share.
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Business and marketing
Audience growth calculator
Total audience growth and the average rate for one period.
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Business and marketing
Customer acquisition cost calculator
Average acquisition spend per new customer and lifetime revenue divided by CAC.
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Business and marketing
Churn and retention calculator
Churn, retention, net growth and average customer lifetime for a period.
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Business and marketing
COGS calculator
Cost of goods sold from opening inventory, purchases and closing stock.
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Business and marketing
Unit cost calculator
Cost of a single produced unit from materials, labour and overhead.
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Business and marketing
Contribution margin calculator
What is left of the price after variable costs.
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Business and marketing
Conversion rate calculator
Share of visits with a target action and cost per converting visit.
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Business and marketing
CPA, CPL and CPI calculator
Cost per action, lead or install from the budget and the number of actions.
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Business and marketing
CPC calculator
Cost per click from budget and clicks, plus CPM and click-through rate.
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Business and marketing
CPM calculator
Cost per thousand impressions, in any direction.
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Business and marketing
CTR calculator
Click-through rate from clicks and impressions, with cost per click.
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Business and marketing
Takt time calculator
How much time you may spend per unit to keep up with demand.
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Business and marketing
Email marketing metrics calculator
Delivery, open and click rates for an email campaign.
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Business and marketing
Employee cost calculator
Full cost of an employee including contributions and overhead.
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Business and marketing
Engagement rate calculator
Engagement rate of a post, by reach or by follower count.
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Business and marketing
Marketplace fee calculator
Platform commission, card processing, shipping and storage — the whole chain of deductions at once.
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Business and marketing
Inventory turnover calculator
Inventory turnover and days on hand from the cost of goods sold.
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Business and marketing
LTV calculator
Customer lifetime value from lifetime or churn.
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Business and marketing
MRR and ARR calculator
Current monthly recurring revenue, its annualized rate and a next-month MRR change scenario.
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Business and marketing
Payback period calculator
How long an investment takes to pay for itself.
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Business and marketing
Profit, margin and markup calculator
Profit, margin and markup from revenue and costs.
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Business and marketing
Return rate calculator
What share of orders came back.
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Business and marketing
Revenue per employee calculator
Annual revenue divided by a whole employee count.
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Business and marketing
ROAS calculator
Revenue ROAS and advertising return with the supplied margin.
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Business and marketing
Shipping per unit calculator
What logistics adds to the cost of one item.
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Business and marketing New
Weekly timesheet calculator
Weekly hours from start, end and break per shift, with overtime and gross pay.
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Which calculation to choose
Customer acquisition cost calculator
For acquisition cost per new customer from entered costs and customer count.
What to prepare
Use costs and events from the same period. Define a new customer and which costs are included.
Common mistake
Cost per lead is not cost per customer. Do not divide one period’s costs by another period’s customers.
Popular calculators
New calculators
FAQ
Which period should the metrics cover?
The same one the input amounts come from. Mixing monthly costs with quarterly revenue makes the figure meaningless.
Why can ROI be negative?
It means less came back than went in. The calculator states that plainly instead of clamping to zero.
How does ROI differ from ROAS?
ROAS compares revenue with ad spend; ROI compares profit with the stated investment. With no additional costs, revenue of 200 on spend of 100 gives ROAS 2 and ROI 100%. Additional costs change ROI; use the particular calculator’s fields and cost basis.
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Loan, mortgage, compound interest, percentage and discount calculators for everyday money decisions.
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Currency converter and popular pairs for quick travel, shopping and budget estimates.
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BMI, calories, running pace and one-rep max calculators for training and body metrics.
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Tile, wallpaper, paint and laminate calculators for estimating materials before a project.
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Age and business day calculators for dates, planning and deadlines.
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Convert length, mass, temperature, pressure and other quantities between units.
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Force, energy, work, power and motion with stated units and models.
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